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Click any row to see the AI-drafted reply. Sift reads every mention across every channel and writes responses in your voice.
Explore Sift ↓
Sift AI agents read every mention across X, Instagram, Facebook, TikTok, and more. They triage noise, draft replies in your voice, and surface exactly what needs your attention.

Click the tabs to explore the inbox, AI chat, briefings, and analytics.
Good morning · Jun 22 Live · synced 2m ago Open Manage
3,847
Mentions This Week
+12% vs last week
3,534
Filtered as Noise
handled automatically
47
Need Your Reply
+6 since yesterday
@backpackerchronicles refund thread gaining traction fast.
Focus Queue
𝕏
@digitalnomad_sara · 1h · X
"iOS search completely broken for 3 days. Can't plan my Japan trip at all. Is anyone else seeing this?"
✦ Draft ready
"iOS search broken for 3 days now. Date picker won't open, budget slider freezes, destination search returns nothing. My whole Japan trip is in limbo."
✦ AI Draft
We're aware and our team is on it now. We'll reply here as soon as it's resolved. Really sorry about the Japan trip disruption.
★
App Store Review · 3h · App Store
"Refund for cancelled Lisbon flight (#TRV-8821) still pending after 11 days. Support went silent."
✦ Draft ready
"Used to be my go-to travel app but my refund for cancelled Lisbon flight (booking #TRV-8821) has been pending for 11 days. Support replied once then went completely silent. Updating to 2 stars until this is resolved."
✦ AI Draft
11 days without an update is not okay, and I'm sorry. I've escalated booking #TRV-8821 and you'll hear from our team with a status today.
IG
@travelwithpriya · 2h · Instagram
"Payment went through but no confirmation email and my Bali trip isn't in My Trips. A bit worried?"
✦ Draft ready
"Hi! I just paid for a Bali trip through the app. Card was charged, got a payment confirmation from my bank, but zero email from you and My Trips is empty. Has been 2 hours now."
✦ AI Draft
Hi Priya! No need to worry, your booking is confirmed on our end. Confirmation emails sometimes take up to an hour. If it's still not in My Trips after that, DM us your order number and we'll sort it right away.
in
Marcus Chen · 4h · LinkedIn
"We had a great trip overall but the cancellation process was confusing and took too long..."
✦ Draft ready
"We had a great trip overall but the cancellation process was confusing and took way too long. The UX for finding the cancellation option is buried."
✦ AI Draft
Really glad the trip went well overall! You're right that the cancellation flow needs work. This is on our roadmap and your feedback helps us prioritize it. Appreciate the detailed note.
🔥 Viral Events 4 trending
𝕏
🔥 @backpackerchronicles · 89K followers · X
"Day 9. Still no refund. Posting receipts. 🧵 1/12"
✦ High urgency · reply now
"Day 9 of trying to get my Tokyo double-charge reversed. 89K followers watching. 14K impressions, 1.4K RTs and climbing."
✦ AI Draft High urgency · review carefully before sending
9 days is a long time to wait and I'm sorry. I've flagged your case to our operations team and you'll hear from someone today. I'll make sure this gets resolved.
f
Facebook Post · 4h · Facebook 🔥
"iOS search is broken for everyone. 142 comments and growing."
✦ High urgency · trending thread
"iOS search/filters completely broken. Can't search by dates or destination at all. 142 comments, 38 shares and growing."
✦ AI Draft
We're aware and our team is working on a fix right now. We'll post an update directly in this thread as soon as it's resolved. We're sorry for the disruption to your trip planning.
TT
@traveltok · TikTok · 28K views 💚
"Honestly love this app. Here's my full honest review after 3 months..."
✦ Positive · worth amplifying
28K views · 1.2K likes · 340 comments · 89 saves. Creator has 142K followers, 4.8% engagement rate.
✦ AI Suggestion Reply to push visibility while momentum is live
This made our day. Glad the booking flow and cancellation process worked well for you. We'll be sharing this with the team. Thank you.
IG
@wanderlustweekly · 45K followers · Instagram 🔥
"Heads up travelers. iOS search is completely down. Can't filter by dates or destination."
✦ High urgency · 890 reshares · spreading fast
"HEADS UP fellow travelers. The iOS search/filter feature is completely broken right now. 890 reshares, 2.1K comments, momentum accelerating."
✦ AI Draft High urgency · acknowledge fast
We're aware and our team is working on it now. We'll update here as soon as it's resolved. Thank you for letting your followers know so quickly.
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Trusted by

Your customers won't stop talking about you.

On every channel, 24/7. And the keyword strings, manual tags, and dashboards duct-taping your social ops together? It's just not cutting it.

r/travel 2h

Terrible experience. Flight delayed 6 hours and no one from @Wanderly responded.

28 17
!
delayed × refund × hotel × +
@travel.with.kate 1h

Any tips for a tropical getaway in March? Looking for beaches and good food 🌴☀️

@kaiwanders 4h

found my spring break spot thanks to @Wanderly 🌴 who else is going??

@jordantravelz 3h

Checked in and the hotel is nothing like the photos. Really disappointed.

9 4 16
DM · 15m

Hi! Can you help me change my flight dates?

★★★★★ 1d

Absolutely incredible experience from start to finish. Can't wait to book again!

Mentions↑63%
Sentiment
Conversations
1,248↑42%
Tags
Complaint Question Kudos +
ChatGPT summarizing you

“This brand's had a rough stretch lately. Lots of delayed-flight complaints.”

Claude from 4,200 posts

“Support response times are a recurring theme in recent reviews.”

Gemini unprompted

“Mixed reviews on the new launch; several mention slow replies.”

Mission control for every external conversation.

Every channel in. Customer care, engagement, and insights out. Sift's AI agents handle it all, wherever and whenever your customers are talking.

Customer Care Resolve faster. Delight more. Triage every DM, mention, and comment. Sift drafts replies in your voice and escalates the cases that need a human.
Proactive Engagement Reach out first. Build loyalty. Spot the moments your brand should be part of, draft on-brand posts and replies, and publish across every channel.
VOC Insights Understand sentiment. Drive impact. Themes, sentiment, and root causes from every conversation. Ask SiftGPT anything from the app, Slack, or any MCP client.
AI Search & AEO Every AI reads the web. Speaks well of you. Shape what ChatGPT, Claude, Perplexity, and Gemini learn from the open web, so the answers people get recommend you, not your competitors.
  • Customer Care

    Triage every DM, mention, and comment. Sift drafts replies in your voice and escalates the cases that need a human.

  • Proactive Engagement

    Spot the moments your brand should be part of, draft on-brand posts and replies, and publish across every channel.

  • VOC Insights

    Themes, sentiment, and root causes from every conversation. Ask SiftGPT anything from the app, Slack, or any MCP client.

  • AI Search & AEO

    Shape what ChatGPT, Claude, Perplexity, and Gemini learn from the open web, so the answers people get recommend you, not your competitors.

Always answered.

Sift agents triage every DM, comment, mention, keyword, and review. They draft a reply in your voice and route the cases that need a human. Your team stops chasing the queue and starts solving the cases that matter.

TRIAGE DRAFT BRAND CRISIS
Explore Social and Community Care

  • Every surface, one queue.

    DMs, comments, tagged mentions, untagged keywords, reviews: wherever customers reach out, unified in one place.

  • On-brand by default.

    Sift drafts in your voice with full customer history. Edit when you want, send when it's right.

  • Knows when to hand off.

    Routine cases get handled. Refunds, legal issues, and crises route to the right human, with full context attached.

Hear every voice.

Ask SiftGPT anything about your audience: top complaints, emerging themes, who's saying what. Get an answer in seconds. TAG, TAXONOMY, and PERSONA agents classify every post in the background, so every answer is grounded in real conversations, not a guess.

ASK TAG TAXONOMY PERSONA RESEARCH
Explore Voice of the Customer

  • Apply your taxonomy at scale.

    Define your taxonomy once. Sift applies your tags to every post, comment, review, and thread, instantly and consistently, no matter the volume.

  • Find what you didn't know to look for.

    Sift finds the conversations no one tagged. New themes, emerging complaints, breakout trends, surfaced before anyone asked.

  • Know who's actually talking.

    Posts don't post themselves. Sift identifies who's behind every conversation: power users, first-timers, creators, detractors, so you respond to the right voice the right way.

What happens behind every response.

Sift moves from signal to reply. Millions of mentions, DMs, threads, and posts, handled in full.

Sift AI workflow — Input across channels, Sift AI Copilot understanding and drafting, Output with team confidence. INPUT Conversations come in SIFT AI COPILOT Understands, drafts, and recommends OUTPUT Your team responds with confidence AI ignores the noise spam · bots · off-topic INBOX Got it — fix is on the way ✓ @sift Thanks for the kind words! ♥ @sift

  1. Capture

    Collect and unify incoming messages.

  2. Understand

    AI detects intent, sentiment, and topic.

  3. Draft

    Generate helpful, on-brand replies.

  4. Review

    Team reviews and refines.

  5. Publish

    Respond across channels.

The fleet.

Sift isn't one AI doing everything badly. It's eleven specialized agents, plus the custom ones you configure, each trained for a specific job, working in parallel across every conversation, every channel, all the time.

  • TRIAGE

    What to engage on, what to skip, what to escalate

    skip · draft · escalate · alert

  • TAG

    Applies your taxonomy to every post

    ▢ Lisbon ▢ Hotel ▢ Refund

  • TAXONOMY

    Surfaces emerging themes + user types

    ⚡ "Sleep pods at MAD" +320%

  • PERSONA

    Identifies who's posting and applies the right profile

    Power user · 12 trips · micro-influencer

  • BRAND

    Knows your voice, style guide, brand do's and don'ts

    voice: warm · accountable · concise

  • DRAFT

    Writes replies in your brand voice with full context

    "ahh marcus that's not it, really sorry…"

  • SCOUT

    Finds marketing opportunities: trends, press, competitor moves

    ⚡ "12-3-30" trending · NYT piece live

  • CRISIS

    Detects threats and brewing issues, alerts in real time

    ⚠ "delayed orders" up 4× w/w

  • ASK SiftGPT

    Natural-language Q&A across your conversation data, reachable via MCP

    Q: "Top complaint?" → A: "Shipping · 42%"

  • RESEARCH

    Deep dives on customers, competitors, products

    Dossier: history, sentiment, key issues

  • BRIEF

    Proactive summaries for leadership and teams

    Monday brief: themes + sentiment + crisis

  • Custom

    Configure new agents for the jobs your team has.

    the fleet grows with you

Questions buyers actually ask.

Integration, voice, security, how this differs from what you have today.

  • How does Sift integrate with our existing tools?
    Sift replaces your social media management platform (Sprinklr, Khoros, Sprout, Brandwatch). It integrates with the systems around it: your CRM (Zendesk, Salesforce, HubSpot), help docs, style guide, team Slack. The legacy social tool goes; the rest of your stack stays.
  • How does Sift learn our brand voice?
    The BRAND agent ingests your style guide, recent approved posts, and team feedback. Every draft is voice-checked. You review early batches; once approval rate stabilizes, you can flip on autopilot per channel or category.
  • What happens when an agent isn't sure?
    TRIAGE flags low-confidence cases for human review. By default Sift only drafts. Sending requires team approval until you explicitly turn on autopilot.
  • What channels and languages does Sift cover?
    X, Instagram, TikTok, Facebook, LinkedIn, Reddit, Discord, YouTube, App Store and Google Play reviews, help center forums, your owned communities, and keyword chatter across the open web. 30+ languages out of the box.
  • How is Sift different from Sprinklr / Khoros / Brandwatch?
    Legacy tools do keyword filtering and ticket queues. Sift's agents understand the conversation: what's being said, who's saying it, what to say back. A different category, not a feature swap.
  • Is our customer data secure?
    ISO 27001, SOC 2 Type II, GDPR-compliant. Your data trains your agents only. It's never shared across customers.
  • Can our team override or edit agent drafts?
    Every draft is editable in the queue. You can accept/reject patterns and the agents learn from each decision.
  • Can I query Sift from Claude, Cursor, or my own AI tools?
    Yes. Sift exposes a SiftGPT MCP endpoint. Point any MCP-enabled client (Claude desktop, Cursor, ChatGPT desktop, your internal agent) at it and your analysts can query the conversation data from the tool they already live in.
  • How long does setup take?
    Simple use cases go live in about an hour: connect a channel, set the brand voice, start drafting. More complex setups (multi-channel, custom taxonomies, full autopilot) take a week or two.

At the speed of conversation.

Run a pilot with us. We wire Sift into your channels, your tools, and your brand voice so you show up everywhere your audience is.

Live in an hour, scaled in a week.

Book a Demo